the best result at minimum cost, which fits in their budgets.
It will never be a business without a market, and in the race of marketing, one should heed the vital role of marketing digitally. Entrepreneurs should be creative and, with that, getting the right digital marketing tool will surely take the business to the top. And today, the way for an entrepreneur to be successful is to take advantage of the free marketing tools online.
There are some best free digital marketing tools in 2021 which benefit small marketers.
So in this article, we will outline the 12 best free digital marketing tools that are important and advantageous for the business. These are the following:
SEMrush is the most popular & widely used SEO Tool.
Mainly used as Competitor Research, Keyword Research, Organic Research, Backlinks Checker, Social Media Tracker, Site Audit, etc.
SEMrush is all in one complete SEO Toolkit.
Credit: Canva
This design tool helps you create images and visuals for everything imaginable. From infographics, blog posts, ecards, prints, and whatever you need.
The site features free and paid templates for every type of content. Here at CodeFuel, we use it to prepare visuals and infographics for our content. The built-in templates make it easy to create different types of images for different social media channels.
HubSpot CRM is a free complete software for contact management and productivity. It gives you visibility into the sales pipeline in real-time in a centralized dashboard. You can also get detailed reports on productivity, sales, and individual performance.
Having software that boosts customer relationship is something that should not be missed out on. This tool takes the heavy load off when it comes to sales process tracking, searchable data storage, and customer and prospects tracking. This tool functions in managing a business-customer relationship that features deal boards, task boards, customizable views, extensive integration capabilities, drag and drop communicator, templates, tracking and scheduling, email connections, and prospect and customer database. These features are accessible for free.
This tool is free with unlimited users and up to a million contacts. So, in our opinion, it has nothing to envy from paid CRM software.
MailChimp, one of the most used email marketing solutions, has a free plan you can use if you have less than 2000 people on our mailing lists. With this free plan, you can send up to 10,000 emails a month to up to 2,000 subscribers. Small businesses and personal accounts can benefit from this free account. The free plan also includes an in-built CRM.
Credit: Google Trends
If you’re looking to quickly search if a keyword or topic is trending, you should have a go with Google Trends.
See what the world is searching for right now and over time. For instance, I wanted to know the interest in “website monetization”, “monetizing with ads” and “monetization platform” search terms.
- Google Analytics
As the business starts to use free marketing tools, Google Analytics should be made part of the marketing strategy. Google Analytics does pretty much everything in terms of tracking the traffic to your website. It’s a huge, monstrous amount of info, generously given away for free. It adds the analytics code to the website that produces the ability to track every visitor and their actions which is considered a traffic tool. With the data that this free software can give, this is where the adjustment of the business strategy should be based on.
- Answer the Public
An important source of website traffic are organic, non-paid links and search engine rankings. The entrepreneur should know the topics that potential customers are searching for in connection with their business. Answer the Public is a tool that finds the perfect blog topics based on customer use, language, and keywords. This tool is a great starting point for question queries. Basically, you can input keywords and the platform will tell you what are the most common questions asked about that topic. The tool takes autocomplete data from search engines and presents the phrases and questions people are asking around your keyword.
- Buffer
Credit: Buffer
Perhaps our best time-saving tip for social media marketing is scheduling posts ahead of time for your social profiles. You can batch the social media marketing process: Do all your curating and composing all in one go, then spread those updates out across the next day or week.
With the power of social media, this type of tool can greatly impact the followers of the company by engaging with the audience and building the company’s brand. Connecting multiple accounts to one dashboard, creating drip campaigns, scheduling posts, and analyzing the success of the posts are some of the benefits of Buffer.
- WordPress
Credit: WordPress
WordPress is one of the most popular content management and editing software out there. With an estimated 64 million websites and over 400 million visitors, it is a very versatile tool.
You can build your website, create, edit and publish your content. It features also many add ons and extensions that make creating and tracking metrics for landing pages easier
- Medium
Credit: Medium
Medium has provided an active community for people to share stories and ideas with each other. They have made it easy for others to respond to your work. Your readers can highlight, clap, comment, and even share your stories with their followers. Medium readers actually read and respond to your stories.
- Segment
I’ve heard Segment described as the one and only interface you’ll ever need for all your third-party apps. And I sure do see it recommended a lot. From what I can gather, Segment makes it easy for anyone to connect new software to your website; once the Segment snippet is added, you can connect other apps like MailChimp, Google Analytics, etc. just by clicking around in your Segment dashboard. Segment handles all the visitor data for you.
- Google Ads
AdSense is one of the most popular free monetization options that works by displaying ads on your website. To qualify for Google AdSense your site needs to meet certain conditions. While widely popular and offering a huge reach, the earnings of using AdSense can be on the lower side. It may also not be suitable for niche sites.
Who may use free tools
Most free tools have a limit on the number of users, contacts, or other factors. Therefore, free tools are best suited to small and medium businesses or solopreneurs. That being said, these will really depend on the company’s activity. For instance, a large company that doesn’t have yet a big email list can use free email marketing tools.
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