secrets behind the success of GoPro
What are the secrets behind the success of GoPro’s UGC strategy?
The successful use of the UGC as an advertisement makes GoPro a success. Selection of quality content from the submission and then using it on the website and other social media platforms provide social recognition to the users. The reward policy engages more and more users to create content. Through this strategy, the annual marketing cost of GoPro is as low as $468/Year( according to Statista). This is the magic of Digital marketing of UG
What lessons can other firms learn from GoPro’s UGC strategy?
More focus on UGC to lower marketing cost and increase customer engagement.Prizes, Reward and Social recognition is must to promote UGC.
The biggest lesson of GoPro’s success is that customers want to be creators, and there is an audience for the content they create. Customers have consistently shown that they will respond positively to content produced by their peers, and UGC provides the outlet for this desire
How could GoPro improve its UGC strategy?
UGC is as tried and true a tactic as there is, but GoPro’s approach–like calling its user content credits “social stoke”–shows that it understands the lifestyle it’s trying to be a part of and has built a brand that enhances that lifestyle for its users. You can get something for nothing, even when it comes to UGC
Source: https://www.linkedin.com/pulse/digital-marketing-strategy-gopro-sina-rezaei
Sina Rezaei 